Unfortunately many companies have not made it a priority to communicate to their employees the information regarding their benefits. This needs to change. Although employees may not be asking about their benefits it’s so important as an employer to make sure you are taking the time to communicate this information. Someone might ask, why should we care? Understanding benefits will help both the health and financial security of your employees, two things that are key to employee retention. With the cutbacks of HR employees and the confusion around the health reform, it’s sad to say that the communication is lacking. Employees are signing up for benefits and not really thinking through their selections.
What are some of the things you can do as an employer to help educate your employees?
- Make sure you understand how your employees prefer to receive benefit communication. Is it by email? Mail? Phone?
- Are you working with a benefits to broker to make sure you are getting the best and most appropriate packages for your employees?
- Are you tailoring your communication to specific people in your company rather than sending out mass emails etc…?
- Research shows – about 24% of employees surveyed indicate that they tend to choose the same benefits; 44% read some information and possibly discuss options with a relative or friend, but in general don’t make many modifications from year to year.
Educating and communicating to your employees the importance of understanding their benefits is key to a healthy work environment. If you have questions regarding benefits it’s always important to contact your benefits adviser.